Increase sales and simplify your marketing analysis by embracing marketing tools that do the work for you. Vortx developers provide innovative ecommerce marketing tools that incorporate Multivariate Testing.

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What is Multivariate Testing?

Multivariate testing defines a systematic approach to experimental design within the field of Design of Experiment, or DoE. First developed by Sir Ronald Fisher in the 1920's, DoE is a structured method used to teach us about the relationships between different factors contributing to a given process.

All in a much, much shorter time than testing one factor at a time.

DoE can be applied to any process, from manufacturing processes to marketing. In fact, marketers have been using DoE and multivariate testing methodologies for decades. Now applied to web-based and email marketing efforts, this well-established set of statistical science can be used to test the effectiveness of everything from headlines to photos, from marketing copy to promotional offers.

For example, imagine you send out a carefully planned email to a highly targeted list. Then, imagine being able to know exactly which image, which headline, which promotion is most effective in this email. This technology not only manages testing your email, it will also report back – letting you know not only which version of your test factors was most "successful" (and you, of course, will have the power to define "success").