Your site's navigation is the roadmap by which your visitors explore. Think about walking into a brand-new grocery store that sits right next to an old one. Imagine that there's only one difference between the two: the new one doesn't have any signs directing you to products or departments. How quickly could you find something? How likely would you be to leave and go to the 'easier' store?
If your site has poor navigation, you have built a signless store. And worse still, there are millions of other stores sitting right next door - just a click away!
Want More Information, Tips, and Advice for Better Navigation?
- Confused Shoppers Don't Buy: Tips for Simple Navigation
- Types of Navigation - Organization is Key
- Navigation is Best When It's Invisible
- All LiveWire Blog Articles on Navigation
At Vortx, we help you put up strong, user-friendly signs that point your visitors directly where you want them to go. We work closely with our clients to understand their company and products. We look at the big picture first and then we drill down to explore and pin-point your goals. It is at this point that we make navigation recommendations based on industry best-practices and your specific needs.
We have created and revised countless navigational systems and have seen conversion rates rise as a result. We offer both navigation consultancy and hands-on implementation of your new navigation - whatever fits you best.
We Can Help You Achieve Success!
Vortx can conduct an initial assessment of your site's navigational structure and provide you with recommendations in the form of a new site map. This document will clearly define our recommendations regarding your Information Architecture (organization of information) and navigational structure. Then you can either take our suggestions and make the changes yourself or let us do it for you.
Not sure if your subcateogries should fly out to the right or peek in from below? Wondering if you should be using buttons instead of text on your top nav bar? We can help with that too. These navigation style choices are extremely important and we can help you make the best choices for your individual situation. We have extensive experience in designing and implementing all types and levels of navigation, from simple CSS hovers to entire navigational systems based on reductive logic.
Our initial information architecture design and structure assessments begin at $200. Contact us today to talk to a professional!
