Information Architecture

Your site's navigation is the roadmap by which your visitors explore.

Think about walking into a brand-new grocery store that sits right next to an old one. Imagine that there's only one difference between the two: the new one doesn't have any signs directing you to products or departments. How quickly could you find something? How likely would you be to leave and go to the 'easier' store?

If your site has poor navigation, you have built a sign-less store. And worse still, there are millions of other stores sitting right next door - just a click away!

At Vortx, we help you put up strong, user-friendly signs that point your visitors directly where you want them to go. We work closely with our clients to understand their company and products. We look at the big picture first and then we drill down to explore and pin-point your goals. It is at this point that we make navigation recommendations based on industry best-practices and your specific needs.

We have created and revised countless navigational systems and have seen conversion rates rise as a result. We offer both navigation consultancy and hands-on implementation of your new navigation - whatever fits you best.

LiveWire: Information Architecture

Website Add-Ons for Information Architecture

Grid/List View Toggle

How you display your products is an intricate part of your site design and with our grid/list view toggle you will have the choices you need.

Grid View: Simple and to the point, that is what grid view presents to your customers. A layout of your products, brief product description and their prices, shows your customers a quick view of your products.

List View: A traditional and robust view is what your customers will see when you have this option chosen. Detailed product description, price and images will show your customers your product selection with more information at their fingertips.

See an example at www.geroys.com.

Left Navigation – Accordion Style

If, when fully informed, you decide that filtered navigation is not for you, then you may prefer the more traditional tree structure, but displayed with an accordion style.

The advantages of this type of navigation include a location that is familiar to most users, it uses space efficiently, and it makes it easy to offer more choices to shoppers. As with drop-down menus, the accordion style provides easy access to subcategories without overcrowding the page or requiring an extra click. The accordion is a hierarchical menu that expands and contracts on a single click. See an example at www.florapathics.com.

Horizontal Dropdown Menu

Our dropdown menus are used with a horizontal navigation style that can provide easy and intuitive access to sub categorized products and information without compromising page real estate or requiring extra clicks to get to information. Our Horizontal Dropdown menu can be used alongside a Left Navigation – Accordion Style or Filtered Navigation. See an example at www.florapathics.com.

Inventory Design & Support

The importance of navigation on a website cannot be overstated. Users rely on navigation to define a website for them. Navigation tells a user where they are, what’s available, and how to use the site. Vortx understands how to most effectively organize a product set for maximum shopper usability.

This add-on includes 8 hours of inventory design and one-on-one technical and strategic support as you work through the process of product mapping.

View All Add-Ons