Executive Management

Dana Greaves

Dana Greaves, Founder and CEO

Dana founded the company in 1991, delivering custom software solutions to business and government organizations in the United States and abroad. 


He has also authored and co-authored a number of bestselling programming books for Que Corporation, and led industry think-tanks, user groups, and leading-edge Silicon Valley technology companies.

With nearly 25 years of experience in the field, Dana leads the Vortx team with a passion for excellence in technical innovation and in customer service. "I cut my teeth in production software environments at Borland, Novell, and Microsoft, then found an even greater passion in producing highly customized solutions for those whose business needs do not fit inside the shrink-wrapped box." Dana says.



Jo Stewart

Jo Benson, COO

Jo worked for IBM United Kingdom from 1977 to 1985, following which she owned and ran a Country House Hotel in the English Cotswolds until 1994. She then founded and built a software company (specializing in recipes) to its sale in 1997 and immediately opened an early-entry online European travel company which sold in 2005. She has a history of successful entrepreneurial activity in startup software companies.

Within Vortx, Jo is deeply involved in the strategic planning for our US headquarters, the implementation of the resulting plans and the smooth-running of day-to-day operations. Outside of her professional and commercial activities, Jo has authored a series of parenting books, has won several international culinary competitions and loves literature and gardening.