Grid/List View Toggle

How you display your products is an intricate part of your site design and with our grid/list view toggle you will have the choices you need.

Grid View: Simple and to the point, that is what grid view presents to your customers. A layout of your products, brief product description and their prices, shows your customers a quick view of your products.

List View: A traditional and robust view is what your customers will see when you have this option chosen. Detailed product description, price and images will show your customers your product selection with more information at their fingertips.

See an example at www.geroys.com.

Left Navigation – Accordion Style

If, when fully informed, you decide that filtered navigation is not for you, then you may prefer the more traditional tree structure, but displayed with an accordion style.

The advantages of this type of navigation include a location that is familiar to most users, it uses space efficiently, and it makes it easy to offer more choices to shoppers. As with drop-down menus, the accordion style provides easy access to subcategories without overcrowding the page or requiring an extra click. The accordion is a hierarchical menu that expands and contracts on a single click. See an example at www.florapathics.com.

Horizontal Dropdown Menu

Our dropdown menus are used with a horizontal navigation style that can provide easy and intuitive access to sub categorized products and information without compromising page real estate or requiring extra clicks to get to information. Our Horizontal Dropdown menu can be used alongside a Left Navigation – Accordion Style or Filtered Navigation. See an example at www.florapathics.com.

Inventory Design & Support

The importance of navigation on a website cannot be overstated. Users rely on navigation to define a website for them. Navigation tells a user where they are, what’s available, and how to use the site. Vortx understands how to most effectively organize a product set for maximum shopper usability.

This add-on includes 8 hours of inventory design and one-on-one technical and strategic support as you work through the process of product mapping.

Content Carousel

The Content Carousel helps engage shoppers by providing them with rich visuals (featured products, high-value categories, promotional messages, etc.) that guides them to action, increasing your conversion rates.

With this tool, store owners can edit and update the images displayed in each slide and the location each image links to. See an example at www.vortx.com.

Logo Enhancement

Your logo is very much a part of your corporate identity. If you have been waiting for an opportunity to tweak your logo, or you just need to update it to match your new site design, we would be delighted to help.

Logo Development

Are you looking to create a new corporate online identity? Our trained graphic designers have expertise in web branding and can create the perfect logo for you to show off on your new site.

Featured Products on Homepage

Featured Products for your store can be displayed on your homepage for prominent attention. Your admin control can be configured to designate a product in your inventory as “featured” and it dynamically populates in the Featured Products section on the homepage. If the product sells out, it will automatically be removed from the Featured Products section.

Manufacturer Listing Page

By default, AspDotNetStorefront & Premium Store’s manufacturer (brand) page includes the manufacturer icon and the manufacturer name just below. If your store has an extensive list of Manufacturers, this page can become difficult for your users to navigate. This add-on will group your Manufacturer listings and provide navigation at the top of the page.
See a live example here:
Before: http://www.ajcgunshop.com/manufacturers.aspx
After: http://www.ajcgunshop.com/e-manufacturerlist.aspx

Product Detail – 4 Tabbed Information Display

If your products have multiple sets of information you would like to display, and you understand the disadvantages of a long, scrolling page, then a tabbed display is the answer. This product page display includes tabs for (1) Description, (2) Global shipping policy, (3) Product Reviews, and (4) Combine This Purchase With items (Upsell Products)

Specification Table

If your products have more detailed information that you would like to include on the product detail page, adding a Specification Table is a great way to share these details. This table will be generated based on data in the admin console of AspDotNetStorefront or Premium Store. See a live example at www.dougdeals.com & www.luxurydivas.com.

If you've selected the 4-tabbed display for your Product Detail page layout, the Specification table can be included in one of the tabs. For the Simple Product Display, this table will appear beneath the product description.

Shipping Estimator

If you would like to offer your shoppers the ability to forecast the cost of shipping their goods before they proceed to the checkout, then we can help.

If you've selected the 4-tabbed display for your Product Detail page layout, the Shipping Estimator will be included in the 'Shipping' tab. For the Simple Product Display, it will appear beneath the product description.

SEO 101 Boot Camp

The world of SEO is ever changing but the fundamentals remain the same. Your software comes equipped with built in SEO functionality, but how do you use it? This 3-hour boot-camp which is broken up over two 1 hour sessions will provide you with the basic skills and tools to get your site off on the right track.
You will learn:

• The importance of keyword research and what tools to use.
• How to implement your keywords into your new site.
• Landing Page and Product Description Optimization Tips
• Link Building Strategies

These sessions will then be followed up with 1 hour worth of ad-hoc consulting that can be consumed in increments of 15 mins over a one month period following the completion of the last workshop session.

Link Building Campaign

A link building campaign is a lengthy process, however campaigns that are done correctly result in a much larger payoff. High quality links are essential to the growth of your web presence and search engine success. We will research your competition and industry, and provide you with 5 links from high authority websites, blogs, and/or directories.

Google Webmaster Tools

Both Google and Bing offer "webmaster tools", stacked full of information telling you how these two giants currently value your online store, and nudging you in directions to improve your status. We will install the necessary code to take full advantage of these services and show you just what to do with the information newly available to you.

Google Analytics Settings

We are deeply committed to Google Analytics as a significant tool for our clients to use in the constant drive to raise conversion rates through a deep understanding of the behavior of visitors on a web store.Statistics are easier and quicker to read when "noise" is filtered out, and when it is possible to compare visitor paths with those we would like to be followed.

The intelligence invested in the "preferences" in Google Analytics will play a key part in your ability to independently use this tool. We are glad to devote time to help you with establishing filters, funnels and goals to help.

Keyword Analysis and Ranking

If you have not already had expert help with your Keywords and Key-Phrases, then now may be the time to do so. Many of our clients have arrived on our doorstep with a keen attachment of a list of keywords, and we have been able to show them the following:

• How every keyword and phrase should be matched.
• Volume of searches.
• Depth of competition.
• How effectively the search engines are "seeing" your keywords.

We will be pleased to help you know which keywords and phrases are likely to give you the greatest success most quickly, and then to know how to adopt those keywords into your store build.

“Share This Site” Social Bookmarker – Facebook, Twitter, Other

More and more shoppers are sharing their finds with friends on Facebook, Twitter, StumbleUpon, and others. If you're not giving your customers the option to share your products, you're missing out on a lot of additional exposure. We will set up and install the bookmark widget in the frame of your site.

Facebook Fan Page and Twitter Background

This social branding service provides a lot of value for very little cost. Vortx will:

• Create a corporate identity for you on Twitter and Facebook (Already have accounts set up? Great! That makes it even easier).
• Design and implement your Twitter background.
• Design a complete "Shop" tab on your Facebook Fan Page to match your brand identity; includes a mailing list sign-up form.
• Turn the accounts over to you for management.

Facebook Page Shop Tab

This social branding service provides a lot of value for very little cost. Vortx will:

• Create a corporate identity (Fan Page) for you on Facebook (Already have a fan page set up? Great! That makes it even easier).
• Design a complete "Shop" tab on your Facebook Fan Page to match your brand identity; includes a mailing list sign-up form.
• Turn the account over to you for management.

Custom Twitter Background

This social branding service provides a lot of value for very little cost. Vortx will:

• Create a corporate identity on Twitter (Already have a Twitter account? Great! That makes it even easier).
• Design and install a custom Twitter background that matches the look and feel of your website.

Matching WordPress Blog

Note: You must establish a hosting account with a WordPress compatible host prior to purchasing this add-on. A list of available hosting providers can be found here: Wordpress Hosting.

Consistent branding is hugely important in the social marketing world. Vortx will skin your WordPress blog to match the look and feel of your new site. Does not include blog setup or hosting.

Social Media Training Part 1

This is a one-hour training session that covers Facebook, Twitter, Blogging and Email Marketing for those who’d like to know where to begin. The training includes:

• A general overview of Social Media, what it is and why it is essential for your business
• Best times to send email blasts, tweets, posts and blogs to get the best results
• How to combine all four medias so they work together as one
• Recommended Free Tools for Success

Social Media Training Part 2

This is a one-hour training session that focuses on “What is a Twitter Plan?” The training includes:

• Answering the questions… What is a Twitter plan and why do I need one?
• Instructions on how to develop a Twitter plan
• Best practices for your Twitter plan
• Tools to help you succeed with your Twitter plan

Social Media Training Part 3

This is a one-hour training session that focuses on “What is a Facebook Plan?” The training includes:

• Answering the questions… What is a Facebook plan and why do I need one?
• Instructions on how to develop a Facebook plan
• Best practices for your Facebook plan
• Tools to help you succeed with your Facebook plan