Vortx acquires AspDotNetStorefront
Ashland, OR, August 5, 2010 - Vortx acquires AspDotNetStorefront.

Vortx, Inc., an e-commerce company based in Ashland Oregon, announced today that it has completed the acquisition of AspDotNetStorefront.com, a division of Discovery Productions, Inc. AspDotNetStorefront is a leading online shopping cart platform used by more than 10,000 online retailers and 6,000 e-commerce developers and partners.

"To say we are pleased with the acquisition would be a massive understatement," says Dana Greaves, Vortx founder and CEO, "acquiring one of the leading .NET-based e-commerce platforms enables us to more quickly bring our current products, like our mobile commerce platform and dozens of other add-ons and service offerings to online storeowners and the strategic partnerships we already serve. It's the perfect marriage of synergies, and a natural step in our rather dramatic growth in recent years."

Robert Anderson, President and CEO of Discovery Productions says "We have spent more than 10 years and millions of dollars building one of the most respected platforms in the business. Vortx has been one of our most successful partners and is very well revered within the e-commerce community. I couldn't be happier with this fit."

Plans for the next six months include multi-store enhancements, mobile, search traffic, conversion rates, backoffice integration features, and more. "This platform will quickly become known for its community-based approach to providing expertise, code, and a marketplace of plug-ins, all embraced by a blanket of high-quality service," said Jo Benson, COO at Vortx.

Vortx, in its existing role as Platinum Partner, has helped hundreds of AspDotNetStorefront store-owners succeed online and is now poised to turn "hundreds-of-helped" into tens of thousands. A blog has always been a key instrument of communication for this west-coast company (see http://blog.vortx.com/) and from this week, the blog at AspDotNetStorefront.com will also spring to life as a platform for announcements and inventiveness.


About Vortx

Founded in 1991, Vortx, Inc. is a privately-held company focused on bringing a wide range of products and services to those serious about online success. Headquartered in Ashland, OR, the company employs a diversely-skilled staff of about 40. The company has begun transition to its new 7,000 sf facility, also located in Ashland, in a move to accomodate it's growing staff.


About Discovery Productions / AspDotNetStorefront

Until today, AspDotNetStorefront.com had been a division of Discovery Productions, Inc., a privately held company headquartered in Westlake, OH.


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For more information, visit www.vortx.com or www.aspdotnetstorefront.com, or call 541.201.9965.