Many people rightly dread changing their ecommerce platform in case they lose hard- won search engine positioning. Search engine problems come up time after time when a site owner: 1) moves from one domain to another or 2) changes pages within a domain.

Clearly we are not handing out all our trade secrets here on this website, but we would happily share the fact that we fully understand the problem and can help you with the solution. The honest truth is that like so many such deeds, this is a task best handled by experts - get it wrong and you can undo years of good work.

301 Redirects

We can call on our in-house skills to implement 301 redirects - truly effective with Google, although disappointingly less so with MSN and Yahoo. We can also systematize the re-writing of ISAPI filters. We suggest, when possible, avoiding moving to a new domain and closing down the old one. Instead, sub-domains can be made to work very effectively. If, for example, a new brand is essential, then we can help to implement IP delivery (also known as "cloaking," which is extremely effective). The result is that your human visitors see the new domain, but the robotic ones don't realize it. It's a tricky process and one that needs very careful handling.

Let us help. Please contact us about domain name changes if you would be interested in finding out more.